CHANNEL REFRESH
In a bid to solidify Sony Max's brand identity while preserving its fun and quirky spirit, a comprehensive channel refresh was undertaken. This transformation encompassed various visual elements, including revamped menus for enhanced navigation and playfulness, eye-catching idents in both 3D animation and live-action formats, engaging transitions between programs like stings, bumpers, and squeezes, and visually appealing end-pages for shows. The brand refresh extended beyond the channel itself, with a consistent visual language adopted for print materials, web elements. The approach successfully strengthened Sony Max's brand presence while remaining true to its unique personality.
PROJECT REQUIREMENTS: 3D (lighting, modelling, texturing, animating), comping, BRANDING, animation, directing (shoot for Idents), particles, Creative Direction, design and KOP build.
![](https://cdn.myportfolio.com/414ef3b6-9bc5-4540-925b-380ba7ad9066/be0bdf9b-f3e0-4e54-95ce-05c935c6ec2d_rw_1920.png?h=5a9cb58ad767a7f7094348ece8f726fe)
![](https://cdn.myportfolio.com/414ef3b6-9bc5-4540-925b-380ba7ad9066/6f2e410a-cedc-4cd6-add3-a227b080712a_rw_1920.png?h=cf7e1c1e78cad701dad5dac44090c60d)
![](https://cdn.myportfolio.com/414ef3b6-9bc5-4540-925b-380ba7ad9066/5587d2eb-e37e-4b35-8fe0-19254e7e2669_rw_1920.png?h=e3cca4486a15678134342b9621cc701b)