In a bid to solidify Sony Max's brand identity while preserving its fun and quirky spirit, a comprehensive channel refresh was undertaken. This transformation encompassed various visual elements, including revamped menus for enhanced navigation and playfulness, eye-catching idents in both 3D animation and live-action formats, engaging transitions between programs like stings, bumpers, and squeezes, and visually appealing end-pages for shows. The brand refresh extended beyond the channel itself, with a consistent visual language adopted for print materials, web elements. The approach successfully strengthened Sony Max's brand presence while remaining true to its unique personality.
PROJECT REQUIREMENTS: 3D (lighting, modelling, texturing, animating), comping, BRANDING, animation, directing (shoot for Idents), particles, Creative Direction, design and KOP build.