The idea was to integrate the Christmas tree with the launch of the NEWLY ACQUIRED Baywatch SERIES over the festive period ( focusing on the beach lifestyle). The concept of the sticker end reveal was to make it feel like a club, to help bring back nostalgic memories of the popular TV show. 
PROJECT REQUIREMENTS: 3D (lighting, modelling, texturing, animating), comping, animation, CREATIVE DIRECTION,Art Direction, particles, design and project build.