ACTION ZEROS
BC's "Action Zeros" campaign for Sony Max is a prime example of creative brilliance meeting strategic communication. The campaign's success, recognized with a Promax Gold Award. the idea was to create a STUNTMAN character (MAX) that REPRESENTED all the CRAZY SONY MAX shows, IN A REAL LIFE ENVIRNOMENT. MAX WOULD THEN RECREATE ALL THE CRAZY STUNTS/PRANKS THAT THE SHOWS WERE KNOW FOR BUT IN A MORE EXTREME WAY.
PROJECT REQUIREMENTS: 3D, Dynamics, design, Character Rigging, character design, character animation, animation, PROJECT BUILD, Creative Direction and compositing.
