With 'Gogglebox' ready to take South Africa by storm, BC faced a unique challenge: introducing an entirely new TV format to a fresh audience. The solution? A captivating and informative animated explainer. Illustrated versions of the participating families brought a touch of personality and humor to the explainer. Viewers could instantly begin forming connections with these relatable characters. The animation underscored that 'Gogglebox' offers a fresh, unpredictable viewing experience unlike anything else on South African television.
PROJECT REQUIREMENTS: Illustrations, character design, Art DIRECTION, CREATIVE DIRECTION, character rigging, 3D (lighting, modelling, texturing, animating), comping, animation, editing, design and project build.